We developed a complete visual content campaign for Purposely Lost, creating a new library of high-end photography and cinematic video specifically designed to elevate their website and digital presence. From the architecture and craftsmanship of the Hobbit Homes and treehouses to the surrounding Maine landscape and guest experience, every image was captured with the goal of telling a cohesive story and giving the brand the visual depth needed to stand apart in the luxury hospitality market.
The campaign was built around more than simply showcasing the properties and it was designed to sell the experience. The resulting content gave Purposely Lost a versatile visual system for their new website, social media, digital marketing, and future campaigns, with imagery that communicates the feeling of escaping into the woods while showcasing the details that make each stay unique.
